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West Coast • 949 • Est. 1977

Less Noise.
More Life.

Lock In. Stay Connected. Live Happy.

Happy Jack makes wildly convenient daily rituals for clearer thinking, feel-good energy and the very serious business of enjoying your life.

Sunshine hit my soul.

Hocus Pocus Brain Jelly, Neurolyte Energy Gummies and The Sunshine Strip photographed together at a vintage motel poolConcept PackagingThree ways to choose happy
Happy Jack surfer badge — Change Your World
Third-Party TestedManufactured in a cGMP-Compliant FacilityTransparent FormulasPortable Daily RitualsHappy Jack Quality PromiseThird-Party TestedManufactured in a cGMP-Compliant FacilityTransparent FormulasPortable Daily RitualsHappy Jack Quality Promise

Our Official Enemy

Noise is the enemy of happiness.

Too many tabs. Too many notifications. Too many ideas fighting for the front seat. Another coffee. Another crash. Modern life is designed to fracture your attention.

Happy Jack exists to help bright, busy, brilliantly messy humans choose what matters—and actually enjoy the ride.

Less noise. More life.

Choose Happy

An animation of notifications and unfinished lists resolving into a sunshine symbol.

Three ways to choose happy.

Three tiny rituals. One bigger pursuit.

Lock In

Hocus Pocus Brain Jelly

Tear. Squeeze. Focus.

Hocus Pocus Brain Jelly is a portable cognitive-support jelly sachet created for big ideas, deep work, demanding days and finally finishing the thing.

  • Convenient tear-and-squeeze jelly sachet
  • Nootropic-support formula
  • Made for focus, clarity and creative flow
  • No shaker or mixing required
  • Easy to take anywhere

Exact benefits, ingredient amounts, onset and duration will be published with the final Supplement Facts.

Lock In + Keep Going

Neurolyte Energy Gummies

Chew your way back into the day.

A playful energy gummy combining nootropic-support ingredients and electrolytes for busy days, creative adventures and feel-good momentum.

  • Cognitive-support ingredients
  • Electrolyte support
  • Convenient chewable format
  • Portable feel-good energy ritual
  • Lightning-bolt gummy design

Exact benefits, ingredient amounts, onset and duration will be published with the final Supplement Facts.

Coming Soon

The Sunshine Strip

A little sunshine, right on your tongue.

A convenient melt-on-your-tongue oral strip featuring vitamin D3 and vitamin K2, created to bring a little sunshine to the everyday.

  • Vitamin D3 + K2
  • Convenient oral-strip format
  • No water required
  • Portable daily wellness ritual
  • Sunshine-inspired experience

Exact benefits, ingredient amounts, onset and duration will be published with the final Supplement Facts.

What kind of happy do you need today?

Your brain isn't broken.

It's just really, really loud out there.

You are not lazy. You are not lacking ambition. You may simply be trying to think, work and create inside a world that never stops asking for your attention.

Happy Jack creates simple daily rituals that help you pause, choose your next move and return to what matters.

Focus doesn't have to feel like force.

Happy Jack combines convenient delivery systems, thoughtfully selected nutrients and a happiness-first philosophy. Small, portable rituals you can actually keep — designed to fit a real, busy, gloriously messy life.

Happy Jack products are dietary supplements. They are not a replacement for prescription medication or medical treatment.

Portrait of Gemma Touchstone, founder of Happy Jack
The Pursuit of Happiness manifesto — happiness isn't something you find, it's something you createGemma and family wearing Happy Jack hats The Original Happy Girl

Meet the Founder

Gemma Touchstone tells all.

Creator. Writer. Artist. Entrepreneur. Gigi. Professional starter of things—and the original Happy Girl.

Gemma Touchstone has spent her life creating something out of nothing: experiences, celebrations, books, businesses and entire worlds people want to be part of.

Her path has moved through hospitality, events, publishing, creative direction, entrepreneurship, brand building and artificial intelligence. The projects changed, but one question kept following her everywhere:

What if happiness isn't something we finally find someday? What if it is something we practice today?

After being diagnosed with ADHD at 47, Gemma began looking differently at her lifetime of enormous ideas, constant reinvention, overwhelm and survival mode. She realized she had never lacked creativity, ambition or heart. There had simply been too much noise between her and the life she wanted to experience.

Happy Jack grew from that truth.

It was created for the people with too many ideas. The dreamers who start before they are ready. The people who have spent years surviving and are finally ready to live. The parents, founders, artists, overthinkers, adventurers and gloriously messy minds who want to feel more like themselves again.

Happy Jack is not about turning people into productivity machines. It is about creating enough clarity and energy to enjoy the life we are working so hard to build.

This is bigger than a product.

It is a pursuit.

Gemma Touchstone

Founder, Happy Jack

The Happy Girl book by Gemma Touchstone on a sunny beachThe back cover of The Happy Girl memoirThe Happy Girl

The Happy Girl

A book about survival, reinvention and refusing to wait for your real life to begin.

In Happy Girl, Gemma tells the stories behind the ideas, adventures, mistakes, reinventions and lessons that shaped her pursuit of happiness.

Stop waiting.

Also by Gemma Touchstone: Party Style and The Power Plan.

The Touchstones

What we come back to when life gets loud.

  • 01

    Choose Happy

    Not because life is perfect. Because your attention is precious.

    Today counts.

  • 02

    Start Before You're Ready

    Momentum has rescued more dreams than perfection ever did.

    Go anyway.

  • 03

    Stay Connected

    To your people, your body, your ideas and the moment you are actually in.

    Call her back.

  • 04

    Make Something

    Creativity is not extra. It is how many of us find our way home.

    Messy is fine.

  • 05

    Let Joy Be Useful

    Happiness can be fuel, direction and a daily act of resistance.

    Joy works.

  • 06

    Bring People With You

    A happier life gets bigger when it becomes a village.

    Save them a seat.

Launching Soon

The Happy Challenge

90 days to a happier you.

A guided 90-day reset for people who are tired of waiting to feel like themselves again.

The Happy Challenge is built around small daily actions, honest reflection, creativity, connection and the decision to choose happy before everything becomes perfect.

  • Morning intention
  • Daily happiness action
  • Focus ritual
  • Movement and energy check
  • Connection prompt
  • Evening reflection
  • 90 clickable challenge days
  • Progress tracker
  • Member encouragement
  • Weekly founder check-ins
  • Digital Happy Girl lessons
  • Surprise Happy Jack rewards
See how the 90 days work

90 Days • Preview

Sample layout. Daily content unlocks when the challenge launches.

Welcome to the Jack Pack.

The Happy Jack Community Village

A digital village for bright minds, big hearts and people actively building happier lives.

The Daily Lock-In

Morning focus rooms, daily intentions, co-working sessions and short momentum sprints.

The Happy Lab

Monthly happiness experiments involving energy, creativity, environment, habits and connection.

The Idea Garage

A place where members bring messy ideas and leave with encouragement, clarity and one realistic next step.

The Sunshine Line

Encouragement, voice notes, community wins, uplifting messages and reasons to keep going.

Happy Hours

Live conversations with Gemma Touchstone, experts, founders, creatives and special guests.

West Coast Field Trips

Happy Jack pop-ups, walks, creative days, community experiences and real-world gatherings.

  • Member profiles
  • Community discussions
  • Daily prompts
  • Progress celebrations
  • Product education
  • Challenge accountability
  • Early product access
  • Limited-edition merchandise
  • Member-only discounts
  • Founder voice notes
  • Surprise happy drops
  • Local meetups
  • Digital events

Get in the Pack.

Founding Jack Pack members receive first access to the Happy Challenge, community rooms, product drops, live founder conversations, limited merchandise and whatever joyful idea Gemma thinks of next.

The Science

Serious ingredients.
Happiness-first energy.

Scientific without being boring. Credible without being clinical. Here is exactly how we talk about what goes in the products — and what we will not say until we can prove it.

Nootropics
Ingredients studied for their role in cognitive function. We use the term to describe a category — not a promised outcome.
Electrolytes
Minerals such as sodium, potassium and magnesium that the body uses for hydration and normal muscle and nerve function.
Vitamins
Essential micronutrients your body needs but does not produce in adequate amounts, like vitamin D3.
Cognitive support
Nutritional support intended for normal cognitive function. Not a treatment for any condition.
Energy support
Support for normal energy metabolism and hydration — not a stimulant promise.
Daily wellness rituals
Small, repeatable habits. The format matters as much as the formula if you actually want to keep it up.

Powered by 33+

Brain-supporting nutrients, adaptogens, amino acids, electrolytes and nootropics

The full Neurolyte Energy Gummies ingredient list, grouped by what each part of the formula supports. Amounts per serving are published with the final Supplement Facts.

Lock In

Nootropic & cognitive support

  • Bio-Amped® GABA (Gamma-Aminobutyric Acid)
  • Alpha-GPC
  • Citicoline
  • Choline L-Bitartrate
  • DMAE L-Bitartrate
  • Huperzine-A
  • Lion's Mane Extract
  • Bacopa Monnieri
  • 5-HTP

9 ingredients • amounts pending

Keep Going

Energy & amino acid support

  • Beta-Alanine
  • L-Arginine
  • L-Arginine AAKG 2:1
  • L-Citrulline DL-Malate
  • Agmatine Sulfate
  • Beet Root Extract
  • Glutathione
  • Niacin (Vitamin B3)
  • Vitamin B12 (as Cyanocobalamin)

9 ingredients • amounts pending

Stay Connected

Adaptogens & botanicals

  • Korean Panax Ginseng
  • Bupleurum Root
  • Paeonia lactiflora Root (White Peony)
  • Angelica sinensis Root (Dong Quai)
  • Atractylodes macrocephala Rhizome
  • Poria cocos
  • Ginger (Zingiber officinale Rhizome)
  • Licorice Root (Glycyrrhiza uralensis)
  • Chinese Mint (Mentha haplocalyx)
  • Hawthorn Berry Extract

10 ingredients • amounts pending

Live Bright

Electrolytes & minerals

  • Sodium
  • Potassium
  • Magnesium
  • Calcium
  • Trace Electrolyte Complex

5 ingredients • amounts pending

Clean Energy

Mental Clarity

Feel-Good Focus

What every ingredient entry will include

  • • Ingredient name
  • • Amount per serving
  • • Permissible structure/function description
  • • Why it was selected
  • • Supporting research links
  • • Relevant study dose
  • • Product dose
  • • Safety considerations
  • • Source and quality information

We do not publish studies, dosages or clinical claims we have not verified.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

Your Happy Jack Ritual

  1. 01

    Pick Your Happy

    Choose brain jelly, energy gummies, a sunshine strip or the complete system.

  2. 02

    Set Your Intention

    Decide what matters most today.

  3. 03

    Take the Next Right Step

    Use the product as part of your focus, energy or wellness routine.

  4. 04

    Keep the Pursuit Going

    Small rituals become meaningful when they become consistent.

Happy people have things to say.

Sample copy until real reviews roll in.

Sample Layout

Tear, squeeze, back to work

Sample review copy. This card shows how a customer story about a busy work morning will read once real reviews are collected.

Reviewer name

Newport Beach, CA

Hocus Pocus Brain Jelly

Focus and Productivity — Sample

Fits in my pocket

Sample review copy. Placeholder for a customer describing a portable ritual between meetings.

Reviewer name

Portland, OR

Neurolyte Energy Gummies

Focus and Productivity — Sample

Part of the routine now

Sample review copy. Placeholder for a customer talking about building a daily habit.

Reviewer name

Austin, TX

The Full Pursuit

Focus and Productivity — Sample

Love from the Jack Pack

Reels from the pursuit.

Video Placeholders
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@member

Tear. Squeeze. Focus.

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@member

3PM lock-in

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@member

Sunshine ritual

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@member

Day 14 of 90

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@member

Desk setup, less noise

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West Coast field trip

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Jack Pack meetup

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@member

Start before you're ready

Not another chaos product.

Formats and categories vary widely by brand. Where a category can't be answered honestly for everyone, we say so.

Comparison of Happy Jack with coffee, energy drinks and supplement stacks
CategoryHappy JackCoffeeTraditional energy drinksComplicated supplement stacks
Convenient grab-and-go formatVaries
Cognitive-support ingredientsVariesVariesVaries
Electrolyte supportVariesVaries
Vitamin supportVariesVaries
Portable, no mixing
Transparent caffeine amountOn labelVariesVariesVaries
Subscription optionVariesVariesVaries
Community access
Happiness-first philosophy

Happy Jack products are dietary supplements and are not medically equivalent to, or a substitute for, prescription medication.

Subscribe & Pursue

Two ways to buy. One is built for the long game.

One-Time Happy

For trying the product or restocking on your own schedule. No commitment, no subscription to manage.

Pricing placeholder — see each product page

Best Value

Subscribe & Pursue

  • Subscriber savings
  • Free or reduced shipping
  • Pause, skip or cancel
  • Early product access
  • Happy Challenge benefits
  • Jack Pack perks
  • Limited-edition surprises
  • Birthday reward
  • Store credit
  • Member-only merchandise

All percentages, prices and shipping promises are placeholders until confirmed. Pause, skip or cancel anytime.

Choose Your Happy

Pursuit Perks

Draft rewards — not final

  1. Month 1

    Welcome gift and 7-Day Lock-In guide

  2. Month 2

    Limited sticker or sample

  3. Month 3

    Happy Jack store credit

  4. Month 4

    Member multiplier

  5. Month 6

    Collector tin or limited merchandise access

  6. Month 9

    Surprise Happy Drop

  7. Month 12

    Founding Pursuit status

Join the Pursuit

Less noise, straight to your inbox.

Drops, launches, Happy Challenge invites and the occasional very good idea.

No noise. Unsubscribe any time.

Lock In Live Happy fruit badge

The pursuit starts here.

Lock In.
Stay Connected.
Live Happy.

Less noise. More clarity. More energy for the people, ideas and adventures that make your life feel like yours.

Choose Your Happy