JOIN THE PURSUIT — SAVE WHEN YOU SUBSCRIBE

Meet the Founder

Gemma Touchstone tells all.

Professional starter of things — and the original Happy Girl.

Portrait of Gemma Touchstone, founder of Happy Jack
The Pursuit of Happiness manifesto — happiness isn't something you find, it's something you createGemma and family wearing Happy Jack hats The Original Happy Girl

Meet the Founder

Gemma Touchstone tells all.

Creator. Writer. Artist. Entrepreneur. Gigi. Professional starter of things—and the original Happy Girl.

Gemma Touchstone has spent her life creating something out of nothing: experiences, celebrations, books, businesses and entire worlds people want to be part of.

Her path has moved through hospitality, events, publishing, creative direction, entrepreneurship, brand building and artificial intelligence. The projects changed, but one question kept following her everywhere:

What if happiness isn't something we finally find someday? What if it is something we practice today?

After being diagnosed with ADHD at 47, Gemma began looking differently at her lifetime of enormous ideas, constant reinvention, overwhelm and survival mode. She realized she had never lacked creativity, ambition or heart. There had simply been too much noise between her and the life she wanted to experience.

Happy Jack grew from that truth.

It was created for the people with too many ideas. The dreamers who start before they are ready. The people who have spent years surviving and are finally ready to live. The parents, founders, artists, overthinkers, adventurers and gloriously messy minds who want to feel more like themselves again.

Happy Jack is not about turning people into productivity machines. It is about creating enough clarity and energy to enjoy the life we are working so hard to build.

This is bigger than a product.

It is a pursuit.

Gemma Touchstone

Founder, Happy Jack

The Happy Girl book by Gemma Touchstone on a sunny beachThe back cover of The Happy Girl memoirThe Happy Girl

The Happy Girl

A book about survival, reinvention and refusing to wait for your real life to begin.

In Happy Girl, Gemma tells the stories behind the ideas, adventures, mistakes, reinventions and lessons that shaped her pursuit of happiness.

Stop waiting.

Also by Gemma Touchstone: Party Style and The Power Plan.

The Touchstones

What we come back to when life gets loud.

  • 01

    Choose Happy

    Not because life is perfect. Because your attention is precious.

    Today counts.

  • 02

    Start Before You're Ready

    Momentum has rescued more dreams than perfection ever did.

    Go anyway.

  • 03

    Stay Connected

    To your people, your body, your ideas and the moment you are actually in.

    Call her back.

  • 04

    Make Something

    Creativity is not extra. It is how many of us find our way home.

    Messy is fine.

  • 05

    Let Joy Be Useful

    Happiness can be fuel, direction and a daily act of resistance.

    Joy works.

  • 06

    Bring People With You

    A happier life gets bigger when it becomes a village.

    Save them a seat.

Lock In Live Happy fruit badge

The pursuit starts here.

Lock In.
Stay Connected.
Live Happy.

Less noise. More clarity. More energy for the people, ideas and adventures that make your life feel like yours.

Choose Your Happy