01
Choose Happy
Not because life is perfect. Because your attention is precious.
Today counts.
Meet the Founder
Professional starter of things — and the original Happy Girl.


The Original Happy GirlMeet the Founder
Creator. Writer. Artist. Entrepreneur. Gigi. Professional starter of things—and the original Happy Girl.
Gemma Touchstone has spent her life creating something out of nothing: experiences, celebrations, books, businesses and entire worlds people want to be part of.
Her path has moved through hospitality, events, publishing, creative direction, entrepreneurship, brand building and artificial intelligence. The projects changed, but one question kept following her everywhere:
What if happiness isn't something we finally find someday? What if it is something we practice today?
After being diagnosed with ADHD at 47, Gemma began looking differently at her lifetime of enormous ideas, constant reinvention, overwhelm and survival mode. She realized she had never lacked creativity, ambition or heart. There had simply been too much noise between her and the life she wanted to experience.
Happy Jack grew from that truth.
It was created for the people with too many ideas. The dreamers who start before they are ready. The people who have spent years surviving and are finally ready to live. The parents, founders, artists, overthinkers, adventurers and gloriously messy minds who want to feel more like themselves again.
Happy Jack is not about turning people into productivity machines. It is about creating enough clarity and energy to enjoy the life we are working so hard to build.
This is bigger than a product.
It is a pursuit.
Gemma Touchstone
Founder, Happy Jack

The Happy GirlA book about survival, reinvention and refusing to wait for your real life to begin.
In Happy Girl, Gemma tells the stories behind the ideas, adventures, mistakes, reinventions and lessons that shaped her pursuit of happiness.
Stop waiting.
Also by Gemma Touchstone: Party Style and The Power Plan.
What we come back to when life gets loud.
01
Not because life is perfect. Because your attention is precious.
Today counts.
02
Momentum has rescued more dreams than perfection ever did.
Go anyway.
03
To your people, your body, your ideas and the moment you are actually in.
Call her back.
04
Creativity is not extra. It is how many of us find our way home.
Messy is fine.
05
Happiness can be fuel, direction and a daily act of resistance.
Joy works.
06
A happier life gets bigger when it becomes a village.
Save them a seat.

The pursuit starts here.
Less noise. More clarity. More energy for the people, ideas and adventures that make your life feel like yours.